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Voice from the Middle

Brick and Mortar

brick-and-mortar-online-retail-ts-100704061-largeIf trends are based on my behavior, the brick and mortar stores have something to worry about.  More now than ever.

The past two Christmas, I haven’t stepped into a store. I order my groceries online. I shop online for clothes, shoes, phone cases, glasses, books . . . and so on. I’ve read that 62 percent of U.S. consumers with Internet access now shop online at least once a month.  This seems low to me.

I also was read men are currently shopping 13% more than women. Guess we better do away with that “women as constant shoppers” myth. What do you think?

— Namaste

By Debra Happe

Debra Happe is a writer and marketing professional based in Des Moines, Iowa. Debra does business, magazine, and freelance copywriting work. Specialties include science-based, environmental, and technological. Connect on LinkedIn for professional inquiries.

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